Introducing The Vanity Tag Project
From 1990 to 2000, I was never without a camera. My Hasselblad 500 CM, Nikon F3 or Konica point and shoot was always with me. Most of the time, I had at least two of them. When I left college in 2000 for a real job, my habit of always carrying a camera slowly faded. A few years ago, I was disappointed to realize I rarely had one with me ^1^^. I needed a project to help me take up my old habit. I settled on photographing vanity tags.
Vanity tags may seem an odd subject choice, but the purpose of the project is not to create striking images. It's to make me carry a camera. The nature of vanity tags work for this because:
1. They are plentiful enough that I usually see one or two a day on average.
2. They aren't so many that I'd see several every single day.
3. They can be anywhere there's a car and therefore anywhere I'm likely to be.
With that combination, in order to do the project well, I must always be ready to shoot. Hence, I always need a camera on me. The balancing factor is that there aren't so many of them that I'd get worn out or bored shooting every one I see.
To kick things off, here's the Florida tag "PCTR IT", which I translate to "Picture it".
TODO: Add this photo /i/aws-20120713--1319-01.jpg
Links and Notes
1. Even though cell phone cameras have become great for the size, they don't register in my mind as a camera. I realize that's completely irrational. Just look at Caryn's blog. She's a Photo Official for the PGA TOUR and shoots most of her personal stuff with her iPhone. And it's killer.